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You learn in school that symbols often carry varied meanings.
In the case of your logo, however, you must be able to convey
the message your business wishes -- unequivocally, unmistakably,
and nothing more, nothing less. From business card to letterhead,
web site to tollway-side billboard, your logo is the most visible
aspect of your marketing strategy; make sure it's as clear and
concise as possible. |
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